As you are active with sourcing and attending events this will help you understand the best way to get your photos promoted post event.
Low sales and views from all your hard efforts can be very frustrating so if we tick all the boxes for promotion then at least we know we have given it all we have got.
Before we discuss the 3 best methods for photo promotion lets make sure you have access to your event quicklink, if you have it please continue on to the explanation of the 3 steps.
If not please click here for the article explaining how to access your promo code:
These 3 methods are forms of promotion that usually achieve success: direct email to participants, Facebook and a website post.
- One way to ensure the photos are viewed is having the quicklink sent to participants via a direct email, to the email address listed on the registration form. This email sits in their inbox until they have time to view.
- Website promotion with event results, the participants have come to this area to view their results and therefore have a strong interest in the event and it's photo's.
- Facebook post: Facebook can be great but can also be ineffective if the post is bumped down out of existence or you don't have admin rights to post, visitor posts are generally not easily viewed so we want the admin to post for us or share our post on to the main wall where it can be seen.
Email the organiser
Here is some suggested wording for your email for you send out to the Event Organisers to discuss and confirm photo promotion, if a phone call is made please discuss the email option as first priority for photo promotion.
Thankyou for allowing me to attend and photograph your event, insert event name
I have now uploaded my photos from the event and require that you now please advertise to the participants.It's really important that marketing for the photos happens as soon as possible and with as much impact as possible, this keeps both your participants and the photographer (myself) happy.
The best ways to advertise are: email to each participant, Facebook, a link on your results page and as a note in any other communications to participants.
Your advert could read: "Fantastic action photos from event name are now available to be viewed and purchased from: insert quicklink from event"
Please use 2 or 3 of your complimentary photos with the advert above to participants. Up to 10 complimentary photos can be obtained by going through the normal purchase process and then using the following promo code at checkout.
Promo code: insert promo code (this code is accessible on the event management page)
If you could kindly confirm when this promotion is completed I will start tracking the sales.
If you would like any further support with event promotion please feel free to ask.